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I am excited to announce that Aspiration just completed its first ever brochure!!
Ok, some of you may be wondering—why is it that we've been around for five years but didn't complete a brochure until now?
I don't want to give too many excuses other than we are unique and do the majority of our messaging electronically. However, we also wanted to be sure that we put the right messaging into our brochure.
Our tri-fold brochure is broken up into our three programs.
1. Our events—"We connect Nonprofit Technology Communities."
I just started participating in a working group with the Nonprofit Congress. There are about 20 of us representing various/random nonprofits organizations across the US. Our goal is to create a "program" in the loose sense of the word, to support the work that is already being done to engage and develop emerging leaders in the nonprofit sector.
This week I'm hosting the blog Carnval of Nonprofit Consultants. Thanks for all who posted great advice that us nonprofits can really use!
1. Jeff Brooks of the Donor Power Blog in his post explains how nonprofits need to ask donors what their (donor) interests are.
Aspiration's leadership team met a couple of days ago to discuss and update our fundraising strategy for the year. We divided the meeting into three fundraising strategy areas.
1. Individual Donors
2. Corporate Funding/Events Sponsorship
3. Foundation Funding
We are following a different strategy for each fundraising area. If you are new to fundraising or need a refresher course, here's a brief description of each fundraising area.
1. Individual Donors:
Aspiration is planning a plethora of events right now so I am in the process of securing event venues right and left.
Here are the steps we take to research and secure a venue for an Aspiration run event.
1. Create a budget for the event with venue costs per-day included as a line item.
2. Estimate number of event attendees and how many plenary and breakout rooms are needed for the event.
3. Determine estimated date and time of the event and event location—city.