Aspiration recommends that all organizations create a “Publishing Matrix” to help drive online communications process. A publishing matrix enumerates all of an organization’s online channels including web site, mailing list(s), Facebook, Twitter, blogs and indicates which are to be used when publishing different types of content.

For your benefit, here we provide Aspiration’s Publishing Matrix [1]. We invite other organizations to copy and adapt this matrix for their own needs and to contact us at info@aspirationtech.org [2] if you have any questions.

And a big thank-you to Stefanie Faucher of Death Penalty Focus [3], whose publishing matrix work has helped to drive our thinking on the topic.