Aspiration was delighted to answer an invite from Michael Stein, Robert Weiner, and the Golden Gate Chapter of the Association of Fundraising Professionals to speak at Fundraising Day 2009.

Aspiration Executive Director Allen Gunn and Executive Director David Taylor of Radical Designs led an interactive session entitled “Pragmatic Innovation: An Integrated Approach to Online Social Marketing and Fundraising”. The 75-minute workshop surveyed best practices in social networks and online social marketing for fundraisers. The discussion ranged from ways of identifying online audiences and donors to adoption of shared messaging calendars, social media dashboards, and other processes for coherently maintaining all online activities.

Of particular note was a set of visuals provided to convey the spectrum of tools for online engagement through lenses that included target audience, tone and voice, control of message and brand, time and labor requirements, and return on investment.

Slides from Aspiration’s presentation are available for download.

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